July 19, 2024

The Eye Of Africa

I didn’t sell my Rolex watch for my concert – Sonnie Badu

2 min read

UK-based Ghanaian artiste Sonnie Badu recently revealed that his recent Rhythms of Africa concert came with a significant price tag of almost $180,000, equivalent to about GH₵2,168,256.60. In an interview on Accra-based Okay FM, Sonnie clarified that he did not sell his Rolex watch solely to fund the concert, as previously rumored. He emphasized that the cost of the concert was much higher than the value of his watch.

Sonnie Badu expressed his frustration with sponsors who did not fulfill their commitments, singling out Dr. Kweku Oteng, with whom he had a longstanding relationship. Despite prior assurances of sponsorship, Dr. Oteng did not respond to Sonnie’s calls or messages, leaving him in a financially challenging situation. Sonnie emphasized his disappointment, particularly because he had reciprocated Dr. Oteng’s support in the past, even honoring him with numerous awards.

The singer acknowledged his wife’s displeasure with selling the Rolex watch, which was originally intended as a gift for their first child. However, Sonnie clarified that he did not use the proceeds from the watch sale for the entire concert, but for other expenses related to the event. He insisted that the amount he spent on the concert was substantial and not solely reliant on selling the Rolex.

Sonnie Badu emphasized the difficulties faced by gospel musicians in securing sponsorships, highlighting the challenges and disappointments encountered throughout the process. He stressed his advocacy for gospel musicians and expressed the need for sponsors to honor their commitments, especially considering the efforts and recognition he had bestowed upon Dr. Kweku Oteng in the past. Sonnie had invited Dr. Oteng to sponsor the concert, publicly acknowledging him on his Instagram page, but received no response despite their past working relationship.

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